Privacy Policy
PRIVACY POLICY
Drift Hero LLC
Privacy Policy
Last updated: December 15, 2021
Table of Contents
1. Who’s This Policy For And What Does It Cover?
2. What is “Personal Information”?
3. Personal Information We Collect And How We Collect It
4. How We Use Personal Information
5. How We Share Personal Information
6. Children’s Privacy
7. Cookies And Online Tracking
8. Quality And Retention of Personal Information
9. Data Security
10. Your Rights And Choices
11. Links To Third Party Sites
12. Third Party Direct Marketing
13. California Residents
14. Data Subjects In The EEA, United Kingdom and Switzerland
15. Changes To This Policy
16. Contact Us
1. Who’s This Policy For And What Does It Cover?
Drift Hero LLC, (“Drift Hero,” “we” or “us”) respects your privacy and is committed to protecting it. This Privacy Policy describes how we may collect, use, and share your personal information in connection with providing our “Website” HTTPS://WWW.DRIFTHEROUSA.COM and any other mobile application or service that refers to this Policy (collectively, with the Website, the “Services”). This Policy also explains related rights and choices you may have. By using the Services, you consent to the practices described in this Policy, unless another form of consent is required by applicable law. You may see other privacy notices when we collect your Personal Information for certain purposes. Those notices supplement this Policy. This Policy also contains important statements specific to residents of certain areas, including California and the European Economic Area, United Kingdom and Switzerland, based on laws in those areas. Those statements supplement the rest of this Policy, but to the extent they differ from other parts of the Policy, the statements govern in their applicable areas.
2. What is “Personal Information”?
Generally speaking, your “Personal Information” includes your unique identifiers (for example,
your full name, phone number, or email address); and information about your characteristics,
conditions or behavior that is associated with one of your identifiers or could otherwise
reasonably be linked to you. “Non-personal information,” on the other hand, is information that
has been anonymized, aggregated or de-identified such that it cannot reasonably be linked to an
individual.
3. Personal Information We Collect And How We Collect It When You Provide It
We may receive some or all of the types of information listed below when you open an account with us; fill out a form on the Service; subscribe to one of our newsletters; search, shop for, or
purchase one of our electric motorbikes or other products; take a test ride; participate in our
referral program; participate in a contest or giveaway; interact with us on social media; or directly contact us with questions or feedback:
first and last name;
username;
email address;
physical address, billing address;
phone number;
credit card or financial account information;
social security number (if you participate in our Affiliate/Referral Program);
demographic information, such as age or gender;
content in your comments, posts or communications information about products you purchase from us, such as product serial number, your primary use of the product, date of delivery, and similar information any other information that you choose to disclose to us or direct a third party to disclose to us.
If you decline to provide requested information, we may not be able to provide one or more
Services to you, or you may not receive access to certain features of a Service.
Automatically From Your Device
When you visit one of our Websites or use a Service, computer servers may automatically log
certain information about you or your device, including:
internet protocol (IP) address
cookie ID
device ID
device type, operating system or browser type activity on our Service products purchased or considered on our Service location data (such as your geolocation when you use our mobile app) Some of this information is logged through the use of “cookies” and similar technologies, which are described in Section 7 - Cookies And Online Tracking.
From Third Party Sources:
We may obtain information about you from other sources, including our service providers; product dealers or distributors; or product repair providers. We may combine such information with information we have collected from you. We are not responsible for the accuracy of any
information provided by third parties.
4. How We Use Personal Information
We may use the personal information we collect for a number of purposes, including:
To verify your identity
To provide a service to you or perform an agreement with you
To communicate with you about services you have requested or that we are providing to you
To communicate with you about other services that we believe may be beneficial to you
To market our products and services more effectively and personalize our advertising
To bill for our services
To process payments for our services
To complete any other transactions for which the personal information was collected
To personalize your use of our services
To secure, maintain and improve our Websites
To comply with our legal obligations or protect our legal rights
To fulfill any internal functions that are reasonably aligned with your relationship with us or the context in which you provided the information to us for any other purposes to which you have consented we may use non-personal information for any purpose.
5. How We Share Personal Information Vendors
We may share Personal Information with contractors, service providers, and other vendors who
assist or support us in providing the Services. Examples of these third party services may include
hosting our site, storing data, performing analytics, processing payments, or sending marketing
communications. Where necessary and appropriate, our agreements with vendors prohibit them
from retaining, using or disclosing the Personal Information we share with them for any purpose
other than providing services to us. Analytics, Social Media and Advertising Partners. We may share your Personal Information with analytics providers, advertising networks, or social media companies to measure performance of our Service or marketing efforts, offer social media features, or deliver interest-based advertising. This sharing may involve the use of browser cookies and similar technologies placed through our Service by our partners, as explained in Section 7, Subsection How Cookies May Be Used On Our Services. For example, when you visit our Site, our partner’s Cookie may cause your browser to automatically send a request to our partner’s server and provide our partner with your IP address, other online identifiers, device information and internet activity.
Google:
We use Google Ads to remarket to visitors to our Websites elsewhere online. We also use Google Analytics, which helps us evaluate the use of our Websites. For information about Google’s privacy practices, please click here: GOOGLE.COM/POLICIES/PRIVACY/PARTNERS/
Mandatory Disclosures And Legal Proceedings
We may have a legal obligation to disclose Personal Information to government authorities or other third parties pursuant to a valid regulatory request, subpoena or court order. We may also need to disclose and otherwise process your Personal Information in accordance with applicable law to prevent physical harm or financial loss, protect the vital interests of a person, enforce our various policies or terms of use, protect our property, services and legal rights, prevent fraud, support auditing, compliance and corporate governance functions, or comply with applicable law.
Change In Control Or Merger
We may transfer your information in the event of the sale of substantially all of the assets of our
business to a third-party or in the event of a corporate merger, consolidation, acquisition or reorganization. However, in such event, any acquirer will be subject to the provisions of our commitments to you or we will not disclose your information.
With Your Direction Or Consent
We will share your Personal Information with other third parties as you may direct or otherwise
consent.
6. Children’s Privacy
Our Services are not directed to children (individuals under the age of 18). We do not knowingly
collect, maintain, or process children’s Personal Information unless the child’s parent or guardian
consents and provides the information. If we determine that we have received a child’s Personal
Information from a source other than the child’s consenting parent/guardian, we will immediately delete the information.
7. Cookies And Online Tracking What Are Cookies?
A browser cookie is a small piece of data that a website stores in your device’s browser. It holds
information that the site uses to function properly, remember your preferences, or personalize
your experience. A typical cookie contains a cookie ID, which is a unique string of characters
used to identify your browser during the browsing session, or in some cases, during subsequent
browsing sessions. Cookies, cookie ID’s and similar pieces of data may be considered Personal
Information (Identifiers or Internet Activity) under applicable law. Other online technologies, similar to cookies, may allow users to be identified and tracked across multiple browsing sessions, and in some cases tracked across different websites and online services for marketing or advertising purposes. These technologies include, but are not necessarily limited to, pixels, web beacons and scripts (collectively with browser cookies, “Cookies”).
How Cookies May Be Used On Our Services
Our Service uses “first party” Cookies, which are set by our web domain (driftherousa.com). Our
Service also uses some “third party” Cookies, which are set by other web domains associated
with our vendors or partners. This means that, when you visit our site, your browser may
automatically connect to our vendor or partner’s web server, as well as ours, and provide them
with access to your online Identifiers and Internet Activity, including information about how you
use our site. Both First Party and Third Party Cookies may be used on our Services for the following purposes:
Essential:
Essential Cookies are necessary for site security and to enable you to move around our site and use its features.
Functional:
Functional Cookies allow us to remember your preferences on the Service during a browsing session or across browsing session.
Marketing and Analytics: Marketing and Analytics Cookies allow us to analyze use of our Site or Service to evaluate and improve performance. Advertising: Advertising Cookies are used to display personalized ads and may be used to track you across different websites and online services. We won’t use non-Essential Cookies unless you first provide consent.
How You Can Block Cookies
You can block, disable or delete cookies at any time by changing the settings in your browser.
However, blocking, disabling, or deleting cookies may limit your ability to view all the pages of our site or other sites. You can find more information about cookies and other options you may have for restricting them at WWW.COOKIESANDYOU.COM/, and WWW.ABOUTADS. INFO/CHOICES.
“Do Not Track” Signals
Your browser may offer a Do Not Track (DNT) setting. If you turn that setting on, your browser
sends a signal to websites indicating that you don’t want to be tracked over time or across third
party sites. We don’t currently respond to these signals because there is not yet a common
understanding of how to process them or a consensus on what “tracking” means.
8. Quality And Retention of Personal Information
We take reasonable steps to keep the personal information we possess accurate and to delete
incorrect or unnecessary personal information. We retain personal information only as long as
necessary to fulfill the purposes outlined in this Privacy Policy or otherwise communicated to you, unless a longer period is required by applicable law. If you have an account with us, we encourage you to access your personal information from time to time to help us ensure that it is up to date.
9. Data Security
In order to safeguard personal information against unauthorized access or use, we maintain administrative, physical and technical security procedures and practices appropriate to the nature of the information. We regularly assess the performance and adequacy of those procedures and practices and will adjust them when new operations or risks require it. Unfortunately, in our increasingly connected digital world, no one can guarantee perfect data security, and we cannot promise that our procedures and practices will always prevent a breach of personal information. Should we detect such a breach, we will promptly notify affected individuals, third parties and law enforcement agencies as required by applicable law. We encourage you to help maximize security by applying your own personal security measures. For more information about what you can do to protect your data, please see the tips and resources offered by the U.S. Federal Trade Commission at HTTPS://WWW.CONSUMER.FTC.GOV/TOPICS/PRIVACY-IDENTITY-ONLINESECURITY and the California Attorney General at HTTPS://WWW.OAG.CA.GOV/PRIVACY/CONSUMER-PRIVACY-RESOURCES.
10. Your Rights And Choices Opt-Out Of Marketing Communications You may opt-out of our marketing emails by using the unsubscribe link provided in the email. Your Browser And Device Settings Area-Specific Rights
If you reside in California or the European Economic Area, United Kingdom or Switzerland, you
may have additional rights and choices.
11. Links To Third Party Sites
Our Services may contain links to third-party websites, products or services. If you use these
links, you will leave our site. Such links do not constitute or imply an endorsement, sponsorship or recommendation by us of the third party, the third-party website or the information contained
therein, and we shall not be responsible or liable for your use thereof. Such use shall be subject to the terms of use and privacy policies applicable to those sites.
12. Third Party Direct Marketing
We do not share your Personal Information with third parties for their direct marketing purposes
without your consent.
13. California Residents
This statement makes additional disclosures to California residents (i.e., “consumers”), and
describes rights they have, under the California Consumer Privacy Act of 2018, as amended.(the
“CCPA”). You can learn more about the CCPA here: HTTPS://OAG.CA.GOV/PRIVACY/CCPA
Collection Of Personal Information
The CCPA requires a description of Personal Information collected using certain categories. The
categories of Personal Information we have collected about consumers in the past 12 months are
listed below. For each category, we have collected one or more of the examples listed:
Category Examples Identifiers
real name, signature, alias, address, telephone number, email address, Internet Protocol address,
device identifier, browser cookies, web beacon, pixel tag, mobile ad identifier, other unique
personal identifier, online identifier, account name, Social Security number, driver's license or
state ID number, passport number, insurance policy number, physical characteristics or description, or other similar identifiers.
Financial Information
bank account number, credit card number, debit card number, or any other financial information
Protected Classification Information
age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
Commercial Information
records of personal property, products or services purchased, obtained, or considered, or other
purchasing or consuming histories or tendencies.
Internet Activity.
browsing history, search history, information on a consumer's interaction with a website,
application, or advertisement.
Geolocation Data
Physical location or movements
Sensory Data.
Audio, electronic, visual, thermal, olfactory, or similar information.
Professional or Employment-Related Information
Current or past job history or performance evaluations.
Inferences Drawn From Other Personal Information.
Profile reflecting a person's preferences, characteristics, psychological trends, predispositions,
Sale Or Disclosure Of Personal Information
We do not sell consumers’ Personal Information. Within the past 12 months, Drift Hero disclosed the following categories of Personal Information for a business purpose (to the categories of recipients listed):
Identifiers (to Vendors)
Financial Information (to Vendors)
Commercial Information (to Vendors)
Internet Activity (to Vendors)
Your Rights As a Californian
California residents have the right to make the following requests to covered businesses. The
requests may be made by a consumer, by a consumer on behalf of the consumer’s minor child, or
by a person authorized by the consumer to act on the consumer’s behalf.
Right Too Request Information About Collection,, Disclosure or Sale of Personal
Information
You have the right to request that a business disclose to you: (i) the categories and specific
pieces of Personal Information the business has collected about you within the past 12 months, (ii)the categories of sources from which the Personal Information is collected, (iii) the business or commercial purposes for collecting or selling Personal Information, and (iv) the categories of third parties with whom the business shares Personal Information. If a business sells Personal Information, or discloses it for a business purpose, you also have the right to request that the business disclose the following with respect to the 12-month period preceding your request: (i) the categories of Personal Information that the business sold about you and the categories of third parties to whom the Personal Information was sold, and (ii) the categories of Personal Information that the business disclosed about you for a business purpose. This type of request may be referred to as a “Request to Know.” Before we can honor a Request to Know, we need to verify that the person making it is the consumer whose Personal Information we have. Our method for verifying any particular request weighs information we receive as part of the request, the sensitivity of the consumer information at issue, and the risk of harm to the consumer from unauthorized disclosure.
Right to Request Deletion of Personal Information
You have the right to request that a business delete any Personal Information that the business
has collected from you. This type of request may be referred to as a “Request to Delete.”
Before we can honor a Request to Delete, we need to verify that the person making the request is
the consumer whose Personal Information we have. Our method for verifying any particular
request weighs information we receive as part of the request, the sensitivity of the consumer
information at issue, and the risk of harm to the consumer from unauthorized deletion. We are not required to delete Personal Information if we still need it in order to complete the transaction for which the information was collected, provide a good or service requested by you (or that we reasonably anticipate based on our relationship with you), perform a contract with you, comply with a legal obligation, enable internal uses that are consistent with the context in which you provided the information, or accomplish any other objective recognized as an exception to the right to deletion under applicable law.
Right to Opt--Out of the Sale of Personal Information
You have the right to direct a business that sells Personal Information about you to third parties
not to sell your Personal Information. This type of request may be referred to as a “Request to
Opt-Out.”
Right to Non—Discrimination
You have the right not to receive discriminatory treatment by a business for the exercise of your
privacy rights under the CCPA.
How to Submit a Request To “Know” or “Delete”
You can submit a Request to Know or Delete to INFO@DRIFTHEROUSA.COM. Requests must state “CCPA Request to Know” and include:
your first and last name;
an email address at which you can be reached for purposes of the request;
the California county in which you reside;
for a Request to Know, the disclosure(s) you are requesting;
for a Request to Delete, a clear statement that you want us to delete your Personal
Information; and the reason(s) you believe we have collected, disclosed or sold your Personal Information, specifically, within the past 12 months (for example, you purchased a product or received a communication from us)
If you are submitting a request on behalf of another consumer as their authorized representative,
you must include the foregoing information about the consumer and attach a copy of a power of
attorney appointing you as a duly authorized representative under California Probate Code
sections 4000 to 4465 or written permission from the consumer to make the request. After confirming receipt of your request, we’ll contact you if we need more information in order to
verify it. If we can’t verify a request, we may deny it.
Lawful bases for processing
We may process your Personal Information for the purposes described above (Section 4) if at
least one of the following grounds for processing applies:
Processing is necessary for us to perform a contract with you or to take steps at your
request prior to entering into a contract;
Processing is necessary to comply with our legal obligations;
Processing fulfills our legitimate interests in a manner that does not outweigh your rights and freedoms. Our legitimate interests include: protecting our Services against malicious intrusions and unauthorized use; maintaining and improving our Services; understanding how our Services are used; personalizing our Services; promoting our Services effectively; and complying with legal obligations and protecting our legal rights. Processing is necessary to protect the vital interests of you or another individual You have consented to the processing
Automated decision making
We do not make any decisions involving the use of algorithms or profiling that significantly affects you.
14. Changes To This Policy
We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy. If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.
15. Contact Us
If you have any questions or concerns about this Policy, please contact us via info@driftherousa.com